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Why Instagram Is Going To Start Blurring Some Of Your Images

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Instagram has gotten a lot of well-earned praise for its in-app safety tools, and an upcoming update is taking these to the next level. In a post today, Instagram co-founder and CEO Kevin Systrom announced a new “screen” that can be placed over certain content:

“Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile. While these posts don’t violate our guidelines, someone in the community has reported them and our review team has confirmed they are sensitive.”

Last September, we made a commitment to the community to keep Instagram a safe place for everyone. This year we will continue to act on that commitment and also focus on fostering kindness. The first step is to celebrate the kindness our community is already known for. On March 25 and 26, Instagrammers will come together for Worldwide InstaMeet 15. Join an InstaMeet near you — or spread kindness by leaving an encouraging comment, giving an inspiring person a like or sharing a message of support with a friend. As part of our goal to build a safe environment, we also have some updates to announce. Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile. While these posts don’t violate our guidelines, someone in the community has reported them and our review team has confirmed they are sensitive. This change means you are less likely to have surprising or unwanted experiences in the app. If you’d like to see a post that is covered with a screen, simply tap to reveal the photo or video. We also have developed a new, easy-to-use site where you can learn about keeping yourself safe on Instagram. Check out instagram-together.com for more information. Our teams are focused on making Instagram a kind, welcoming place for everyone, and we’re just getting started. Kevin Systrom Co-founder & CEO

A post shared by Instagram (@instagram) on

You’ll still have access to what is behind that screen, by tapping to remove it, Systrom said. The screen shows an eye with a line through it and the warning, “This photo contains sensitive content with some people may find offensive or disturbing.” At the bottom you can press "see photo."

What counts as "sensitive content"? The update will address graphic or violent material, such as posts dealing with animal abuse or humanitarian crises. People who post these images will not know that their image has been covered with a screen until they look at it in their profile feed.

Photo: Courtesy Instagram.
Photo: Courtesy Instagram.

Tagging photos as “sensitive” and giving users more control over what they see on their feed is a positive thing. However, if certain photos are improperly tagged as such, Instagram could face heat for it. All you need to do is look at YouTube’s current struggle with its “restricted mode" to know how things can go wrong.

Instagram also announced a new safety resources site, instagram-together.com. TechCrunch reports that Instagram will also be bringing a much-needed security tool to all users, two-factor authentication, which adds an extra layer of identification to your account. Go to the gear icon in your profile page, select “Two-Factor Authentication," and toggle on "Require Security Code" to enable.

This piece was updated with additional information about what will qualify as "sensitive content."

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