Warning: This story contains mild spoilers for You Were Never Really Here.

Lynne Ramsay's You Were Never Really Here is a dark, gritty thriller about a veteran turned gun for hire who tracks down missing girls for a living. Clocking in at just under 90 minutes, the film is both a troubling introspection of Joe's (Joaquin Phoenix) own major psychological traumas, and a nosedive into a tangled world of crime. It is, to say the least, intense.

So, it was with some surprise that I learned that the writer and director wrote the script, based on Jonathan Ames' novella by the same name, on spec in four weeks spent in sunny Santorini, Greece. "I was there during the winter, next to a volcano," she recalled during an interview with Refinery29."There was one cafe open, and we had an amazing view of people learning chess, and it was a cool place to write because you’re kind of off the grid."

The result is a psychologically and emotionally violent film that is made all the more so by the fact that the vast majority of its brutal actions take place off screen, in the viewer's imagination. It's a technique that Ramsay's used in the past, specifically in We Need To Talk About Kevin, which told the story of a mother trying to come to terms with her son's involvement in a school shooting. "I was actually at this film festival in Dublin where I said, ‘I don’t really like violence,’ and everyone laughed," Ramsay said. But in reality, Ramsay explained that she was slightly terrified of taking on the kind of action sequences required for this project, especially since she'd never taken on a genre like this before. "It’s a realm of the guys normally," she said.

Her film is certainly a deliberate, vivid, and almost agonising exploration of one man's psyche, but also of his relationship with the women around him: his ageing mother (Judith Roberts), who he lives with and takes care of, and Nina (Ekaterina Samsonov), the little girl he's in charge of recovering. But Ramsay refuses to be placed in a neat little box, a rebellious streak that's present in all her films, and applies to her creative choices as well. She refuses to be limited by her gender."I feel like a filmmaker first, who happens to be a woman," she said. "It’s pretty reductive to say that women should make just stories about women. Guys make loads of stories about women. Nothing’s off limits if you’re exploring the world. I’ve made a film about a young kid, a boy, about a young adult in her early 20s, a mother —  it’s whatever characters you gravitate towards. We need women’s stories — but women can tell lots of stories about lots of different things."

She has a similar attitude towards the term "female filmmaker," often used by the media to highlight achievement in a realm that is often so hard for women to break into, but that can also have its pitfalls. "There’s a lot of people asking me questions like, 'What it’s like to be a woman director?'" Ramsay said. "And I’m like, 'When you ask that to a man, maybe the world will be a more equal place.'"

In an interview with The Guardian earlier this year, she was quoted as saying she has a reputation for "being difficult," a word often used to describe decisive and assertive women doing what many assume should be a man's role. When I asked her about it, she laughed. "I do think it’s in the job description. You’re a director, and the director has to be the captain of the ship. You have to [make] some tough decisions, and you have to go with what you feel is true. As a guy you’ll be the creative genius, and that gets used less for women."

Ramsay added that her relationship with her crew is very close and and collaborative, and that any idea is good if it serves the film. She's one of the rare human beings that Phoenix, who “fucking hates calling people artists”, will describe as just that. In fact, the Oscar-nominated actor was apparently so keen to work with Ramsay that he signed on to the film without ever having met her, a first time occurrence for him.

And that gamble paid off. The two hit it off immediately, but things really clicked when, during the first week of shooting, Phoenix had to plunge into a pool at a Russian bathhouse. It was the stickiest night of a sticky New York summer, and as Ramsay describes it, the water "was really scuzzy. Guys had been in it all day."

"I could tell he was suffering," she added, "And I thought, 'I have to see what that's like.'" So, she waded in with him. The water was gross, but the feeling was electric, and I can't think of a better way to describe the final cinematic result.

"You Were Never Really Here" is in cinemas now.

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We already know that millennials – and the generations that preceded them – could learn a thing or two from Generation Z. According to numerous pieces of research, the demographic du jour, made up of those aged between 13 and 24, is more politically active and engaged, better connected, more gender and sexually fluid, more open about mental health, better at self care, oh, and less likely to smoke and drink alcohol than the rest of us.

All this may be true – a result of social media and socioeconomic and political factors – but rarely do we hear from Gen Z themselves about what influences them. It's usually older journalists and academics who are given the platform to explain and analyse Gen Z's common traits. They're treated as an almost alien species who are "taking over the office" and "transforming" whole industries.

So it makes a welcome change to hear directly from Gen Z in a new mammoth document. “The Irregular Report,” created by the Gen Z-run think tank and studio Irregular Labs, is a 400-page digital tome of insight into the young generation that sheds a light on why certain "people, brands, experiences and systems... are relevant to girl and gender nonconforming Gen Zs around the world." And the potential impact they could have on everything "from political systems and pop stars to retail and religion."

Gen Z is shaping our current culture and the future

"Gen Zs are not mindlessly absorbing these particles of influence," writes cofounder Molly Logan. "They are deliberately selecting them according to what makes them tick. As the trans-youth human rights activist and model, Hunter Schafer, says, Gen Zs are 'curating our own existence' both online and off," adding that, far from being passive participants in another generation's narrative, their generation is shaping our current culture and the future.

The report includes content, comprising articles, images, artwork and videos, created by over 1,200 individual contributors from the think tank's global Gen Z community, and features insight from 500 in-depth interviews conducted late last year. Here are some of the most eye-opening things we learned about Gen Z.

They're the most ruthless cohort yet

Gen Z know what they want and they're not afraid of going after it with "pragmatism and determination", Irregular Labs concludes. "They have no time for things that do not serve them or lack utility. But utility can be something that makes them laugh as much as something that makes them money." But business is business, it's not personal for Gen Z. "Ruthless does not mean unscrupulous or callous. It is much more Darwinian and practical. For anyone trying to reach Gen Zs, be prepared to be embraced, dropped and embraced again."

19-year-old Zineb from Ohio is quoted as asking: "Why would I hate on someone who worked so hard to live out my dream when I can use them for my advantage?” While Elsie, 18, from Oslo, who runs a magazine, said: "I have to be a bit of a double agent, speaking Gen Z but also corporation, because we [Gen Z] need money to run things so we have to milk the cow." You go girl.

They can see through Western-centric narratives

Gen Z are drawn to stories they can relate to, whether they're in the form of movies, TV shows or ad campaigns, says 19-year-old Charlotte from Uganda. "We are smart enough to know when a story is single-sided," she asserts. "We are waiting for movies that celebrate African stories and her people. We want our successes and our tragedies to be broadcast internationally, to show the idiosyncrasies and individual cultures of our countries (yes, Africa is in fact a continent composed of other countries!) around the world."

As such, it's now time for brands and media companies "to step up and help young Africa tell its own stories." For too long, young people have grown up watching and listening to only Western stories, concludes the report.

They're more "authentic" than millennials online

The report doesn't deny that Gen Z are as invested in how they portray themselves on social media as millennials are – but there's a crucial difference. Instagram for Gen Z, for instance, "isn’t as much about how they look, as it is about what they know, believe and do." In other words, millennials focus on their exterior, surface level, while Gen Z care more about substance and authentically getting across their inner lives online.

Sixty-seven percent of Gen Z say being true to their values and beliefs makes a person cool, according to the report, with authenticity being one of their most prized values. "Gen Z's selfies are in the caption, not the picture — or in the tension between flattering selfie and self-deprecating comment that demonstrates their wit, cultural clout, intelligence and authenticity via confessional." Their peers are more likely to respond to their captions rather than the photos themselves.

They know when a brand is being fake woke

As the most woke generation ever, Gen Z can smell when a brand's portrayal of itself as socially conscious and "awake" to current affairs is not genuine. "I don’t need brands to use their ads to tell me that they are ‘woke’ or that their brand is ‘lit.’ The worst. If you are saying it then you aren’t it," says 18-year-old Mimi from San Francisco.

The brands that stand out to them are the ones that "seem to care about people rather than just profit," said 20-year-old Tosin from London. They're not impressed by companies that use young people and concepts like feminism to promote their wares without paying young people or living up to their so-called feminist principles.

Their peers are their biggest influencers

Inspirational members of their own cohort are Gen Z's 'influencers', regardless of whether they've met them in real life or know them personally. People like Willow Smith, Instagram phenomenon and musician on the rise, Dounia Tazi, and Lil B The BasedGod are idolised for their inspirational Instagram captions.

This also explains why Gen Z gravitate towards brands like Glossier, Fenty Beauty, Gucci and Rooki, which have a "higher purpose", unlike brands like Nike, Google and Starbucks, whose ethos is more "let's get this done", the report concludes.

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Falling somewhere between the simple, pretty wearability of the floating crease and the too-extra-to-function glitter-boobs phenomenon on the hierarchy of Instagram trends, yellow eyeshadow is a tricky look to pull off — but that hasn't stopped makeup artists and red-carpet regulars alike from making it work in the real world, even when the camera lens is reversed and the VSCO filter is gone. Suddenly, the unusual hue is everywhere, and it looks damn good on stars like Yara Shahidi and Margot Robbie.

But how can the average person without a skilled MUA on speed-dial master the trend? We enlisted celebrity-favourite makeup artists Emily Cheng, Pati Dubroff, and Nicole Chew to share their secrets to nailing the look, and their best tips for helping us try it at home. Ahead, the expert-approved tricks for rocking yellow eyeshadow without looking jaundiced...

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While Harrison Ford is set to reprise his role as Indiana Jones in Spielberg's fifth movie for the franchise, the director is apparently open to shaking things up as the series continues. That includes, according to an interview with Page Six, gender-swapping the titular character, following in the footsteps of other recently swapped franchises, like Ghostbusters and possibly James Bond.

"We’d have to change the name from Jones to Joan," he told the outlet. "And there would be nothing wrong with that."

Actually, there is something wrong with that. Gender swap away, I don't care, but let's get one thing straight: "Jones" is a last name. If we change "Jones" to "Joan", the character's full name would be Dr. Henry Walton "Indiana" Joan. That's...still a man.

I know beggars can't be choosers, especially when it comes to female-led action films, but if we're going to stick to traditional gender names and roles, then let's at least do it properly. I, for one, think a woman can play a bullwhip-wielding doctor who saves the world without a hokey feminised name, but especially in the case of Indiana Jones, it's literally not necessary! Indiana can be a woman's name! A female Indiana Jones would be named Indiana Jones! Is this thing on??

I guess it's a moot point anyways, since filming for the next Ford-led movie doesn't even begin for another year.

"This will be Harrison Ford’s last Indiana Jones movie, I am pretty sure, but it will certainly continue after that," Spielberg assured Page Six. So that's plenty of time to brainstorm a gender-swap that makes a little more sense — because, come on, if we're really gonna do this, a female-led Dr. Henry Walton "Indiana" Jones would obviously be named "Henrietta".

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Frances McDormand did something rare when she accepted her Oscar for Best Actress at the 2018 Academy Awards: She issued a call to action. With just two words she set off not only a series of Google searches and explainer articles, but also a challenge to Hollywood. “Inclusion rider: look it up," she said.

Inclusion riders are equity clauses that actors can have put in their contracts that guarantee a project attain a certain level of diversity both onscreen and off. They also come with financial penalties should good-faith efforts not be made to achieve these goals. They were introduced by University of Southern California professor Stacy L. Smith of the Annenberg Inclusion Initiative, civil rights attorney Kalpana Kotagal, and Head of Strategic Outreach at Pearl Street Films Fanshen Cox DiGiovanni, who had already been working together behind the scenes to roll them out several months before the Oscars. Kotagal told Jezebel they had been hearing from talent interested in including the riders in their contracts, but couldn’t “name names.”

Now that McDormand has blown the lid off inclusion riders, those names are coming forward. “The inclusion rider uses strong language to encourage the hiring of people such that the cast and crew reflect what the world (and/or the world of the story) looks like. This is proven to be effective in combating implicit bias — which we do accept has been part of the problem since we’ve met so many well-meaning people who say they want to do better,” DiGiovanni told Refinery29 in a recent email.

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Were you one of the potentially 87 million Facebook users affected by the Cambridge Analytica data incident? You’ll be able to find out soon enough.

On 9th April, Facebook will provide a link at the top of News Feed. Click that link and you’ll see a comprehensive breakdown of which third party apps you’re using, and what information has been shared with those apps. Through that link, you’ll also be able to find out if your information was shared with Cambridge Analytica, either because you used the app associated with the breach or one of your friends did.

Facebook announced this forthcoming function today as the company continues the complicated process of rebuilding trust with users. Last week, Facebook announced new privacy and data controls. This week, there’s a revamped data policy and terms of service, as well as new data restrictions. Here are the most important takeaways.

Data Restrictions

Facebook is putting stricter controls on what information the developers behind third-party apps can access. Third-party apps will no longer be able to see event guest lists or posts on an event wall. Member lists for groups and any personal information from group members, such as names and profile photos, will also be off limits.

Call and text history, an opt-in feature on Messenger for Android users, allows Facebook to put your most frequently contacted friends at the top of your contacts list. Facebook is not getting rid of this feature, but says users will no longer need to provide "broader data such as the time of calls" to take part. In other words, any information that isn't required for the feature to work won't be collected.

Additionally, third party apps will need to go through a stricter approval process if they want to see information such as "check-ins, likes, photos, posts, videos, events and groups" in the first place. While this review process has existed since 2014, it's tightening up and apps won't even have the option to ask for personal data, including your "religious or political views, relationship status and details, custom friends lists, education and work history".

Having stronger checks in place is a good thing, but it's worth noting that apps you have previously logged into with Facebook may experience some glitches as the changes roll out. (Such has been the case for Tinder users.)

The Data Policy

The Cambridge Analytica scandal has raised a lot of important privacy questions: What kind of information does Facebook have? And, more importantly, how is it using your data? These questions (and more) are addressed in the updated Data Policy.

Many of the answers won't come as a shock — yes, Facebook collects information about the purchases you make on the platform — but reading the policy is an important reminder that a lot of data is associated with your account. For example, in addition to the information you knowingly share in your profile, Facebook collects information about what "posts, videos and other content you view" and how you interact with pages, other accounts, and groups.

The Terms of Service

Facebook's Terms of Service used to be complicated and tiresome to get through. The new Terms attempt to clarify the basics of what Facebook offers and what you're committing to when you log in to your account. While there are no major revelations here, it's worth a read.

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​Tel Aviv is a beautiful rarity with a look and feel that makes it unlike any other city in the world. ​The micro-metropolis on the Mediterranean has a special place in my heart, first and foremost because it's home, but also because it's complex: It's been influenced by both Middle Eastern and Mediterranean cultures, and the blending of the two make Tel Aviv an inspiring and interesting place to visit and explore. With its location on the crux between Africa, Asia, and Europe, you can easily travel to and from it, absorb influences abroad, and return home with new ideas that are easily implemented into its cultural fabric.

On a less existential level, Tel Aviv's dense urban composition is filled with innovative art galleries, beautiful Bauhaus architecture, a nonstop, sleepless nightlife scene, and arguably some of the best restaurants in the world. Any visitor will be enchanted by the charming streets of Neve Tzedek — which many call the Soho of Tel Aviv — and the powerful energy in Jaffa, a biblical port city with more than 4,000 years of history. While its landscape captivates, it's the glowing warmth, openness, and excitability of the city's denizens, however, that truly make it a can't miss destination.

STAY

Hotel Montefiore
I adore this 12-key boutique hotel for both its obsessive eclectic-meets-contemporary design influences and its chic restaurant. Book a table for breakfast, lunch, or dinner for a delectable meal and the most robust wine and cocktail menu in town. The vibe is always lively; a place to see and be seen. Hotel Montefiore, Montefiore Street 36, Tel Aviv-Yafo 66883; +972-3-564-6100.

Poli House
I can't get enough of the perfect sunsets from the Poli House rooftop, a Bauhaus building brought to life through restoration and bold designs by Karim Rashid. A few more highlights: The cocktail list at this hotel bar is superb, the pool is heated year-round, and it overlooks the bustling Nahalat Binyamin Street, which is home to Tel Aviv’s garment district and hosts a bi-weekly design and crafts fair. Plus, the hotel is situated at the nexus of Allenby Street, a colorful artery of the city that reflects Tel Aviv both old and new, and the delicious Carmel outdoor food market. Poli House, 1 Nahalat Binyamin Street, Tel Aviv 6343220; +972-3-710-5000.

Efendi Hotel
Just outside of Tel Aviv is another stunning 12-room hotel in the Old City of Akko. Efendi Hotel is a palatial experience: rooms with 40-foot high ceilings, cloud-like beds, and an original Turkish Hammam. Nearby, a fish and seafood-lover's paradise for the taking: Uri Buri restaurant. The hotel is just a 90-minute drive from Tel Aviv up the Mediterranean coast, a journey that will make you feel like you're more in Italy or California than the Middle East. Efendi Hotel, Louis IX St. P.O.B 2503, Old Acre 24124; +972-74-729-9799.

EAT & DRINK

Yom Tov Deli
This local gem in the Levinsky Market is the place for authentic antipasti, salads, cheese, and some of the best imported and local culinary goods to be found in Israel. Many of my chef friends purchase hard-to-find items from this deli, which is run by third-generation owners, brothers Yomi and Etan Levi. (I strongly recommend the roasted beet salad, Kashkaval cheese, or smoked tuna for a quick lunch that packs all of the delicious taste you could want in one bite!) Yom Tov Deli, Levinski 43, Tel Aviv; +972-54-682-2020.

Brut Wine Bar
The salmon sashimi, salads, and pasta dishes at this quaint spot near Rothschild Boulevard are pretty much perfect. Add a glass of Pelter Savignion Blanc or Chablis, post up outside, and allow passerby to marvel at each dish on your table. Brut Wine Bar, Nahalat Binyamin Street 36, Tel Aviv-Yafo; +972-3-510-2923.

Herzl 16
Herzl 16 is a new address in Tel Aviv. Situated in an open-air Italian-style courtyard in the heart of the city, the minimalist restaurant and music venue is an all-hours culinary hub and nightlife spot with some of the top DJs in the city spinning tunes into the wee hours. Herzl 16, Tel Aviv-Yafo; +972-3-554-4300.

Blue Sky
Located at the top of the Carlton Tel Aviv hotel is Blue Sky, a panoramic restaurant by Israeli-celebrity chef Meir Adoni. Enjoy Adoni’s delicious twists on Middle Eastern classics while gazing over the entire city skyline and beautiful “White City” Bauhaus buildings of Tel Aviv. Blue Sky, 10 Eliezer Peri Street, Tel Aviv 6357325; +972-3-520-1818.

SHOP

Israël Abou​
Gregory Abou, as he's also known, is a Parisian implant with a multi-sensory concept store that has an affinity for the minute details. From home furnishings and a well-curated selection of clothes from Homecore, along with local and international fashion designers, Israël Abou brings all the best Tel Aviv fashion under one roof. Israël Abou​​, Shar'abi Street 2, Tel Aviv-Yafo; + 972-52-636-3844.

​Jaffa Flea Market​
If you're looking for a part of Tel Aviv that is both relevant during the day and night, the Jaffa flea market area is the place. The market hosts some of the best antique and vintage shops in the city and is perfect for browsing or purchasing (negotiation recommended). The area lights up in the evening with charming restaurants, bars, and galleries, plus some of the best people-watching in town. Olei Zion Street, Tel Aviv-Yafo.

Neve Tzedek Neighborhood
Neve Tzedek is comparable to Soho with charming boutiques, jewellery studios, cafes, and organic juice bars. Nestled away in the neighbourhood is the Suzanne Dellal Center, a performing arts centre home to the world-famous Batsheva Dance Company.

DO

Yoko Kitahara Spa
A taste of Japan in Old Jaffa, Yoko Kitahara is a tucked-away spa centre overlooking the Mediterranean Sea. I'm a huge fan of the aromatherapy treatments that restore my body and mind after a long week (or month) in the studio and traveling from city to city during Fashion Week. Upon entering the Ottoman-era building in Jaffa, guests are treated with a warm foot bath and buckwheat tea in an environment that immediately puts you at ease. Yoko Kitahara Spa, 5 Kikar Kedumim Street, Tel Aviv, 6803784; +03-605-8339.

Gordon ​G​allery
For fans of contemporary art, Gordon Gallery is amongst the best in Tel Aviv. The gallery’s new location extends the thriving Tel Aviv art scene to the South of the city. It hosts rotating exhibits with international and Israeli-powerhouse names, like Louise Bourgeois and Ron Arad. Gordon Gallery, 95 Ben Yehuda Street, Tel Aviv; +972-3-524-0323.

EagerTourist Street Photography Tour
I love film photography and architecture in Tel Aviv, and anything that combines the two is a worthwhile experience. Eager Tourist offers incredible workshops led by a local photographer who guides to some of the city's best hidden gems, from Bauhaus-lined streets to obscure neighborhoods. Eager Tourist Street Photography Tour, 12 Geula Street, Tel Aviv, 63304; +972-054-811-0476.

Maya Reik is a fashionable Tel Avivian who has a pulse on the best spots to eat, sleep, drink, shop, and relax in the Mediterranean city. She is the founder of Marei 1998, a sophisticated womenswear line run from her Jaffa studio. Her designs have been featured in Vogue , The New York Times ,​ and more. ​

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Since about 2012, wearing trainers instead of shoes has been a cool and fashion forward thing to do. But since every Tom, Dick and Harry – from your boss to your mum – started wearing trainers to every occasion, they’ve gone back to being what they always were: just a sensible pair of shoes.

As the season changes, we’re searching for alternatives comfortable enough to keep us in the trainer lifestyle we’ve become accustomed to, but which offer a new look.

From cult brands like Kickers and Timberland to nostalgic styles like jellies, here's seven types of shoe to break up the trainer monologue.

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Look at the political landscape of the West over the past couple of years and you’ll see a swing of power towards right-wing governments and nationalistic political parties. Look a little harder, and you’ll notice the prominence of women on the right.

Alongside emerging political figures like Norway’s Siv Jensen and Germany’s Frauke Petry, National Front candidate Marine Le Pen gave Emmanuel Macron a run for his money in the 2017 French presidential election, and her niece Marion Maréchal-Le Pen boasts similar right-wing views and increasing influence. In the UK, Conservative Party leader Theresa May is prime minister. And although the Labour Party turned out a higher number of female MPs than the Conservative Party in the 2015 general election, certain Conservative women have been fiercely pushing for greater representation in parliament. Since 2005, Women2Win, an initiative founded by Baroness Jenkin of Kennington and Theresa May, has helped to grow the proportion of female Conservative Party MPs from 9% to just over 20% today. And in America, as leadership has returned to the Republican Party, First Lady Melania Trump has declared her dedication to the rights of women while standing by her husband through repeat offences of misogyny, and Trump’s daughter Ivanka has talked up her feminist credentials while supporting her father's tax reform bill, which could drastically affect working class American women’s access to childcare.

What is the appeal of the right to these women? And can women on the right truly be feminists? These are questions we have always struggled with. Traditionally, the liberal socialist agenda associated with women’s emancipation and feminism is seen to be at odds with a right-wing political outlook. The right tends to advocate less social care provision from the state, with a knock-on effect for women who need childcare, healthcare or, say, access to tampons. As Labour MP Harriet Harman said in 2012, you can’t be a feminist and a Conservative, “because it’s all about equality and fairness”. But a couple of weeks ago, Harman changed her mind, hailing a new wave of Tory feminists including former Education Secretary Justine Greening, Maria Miller and Nicky Morgan. This, she argued, allows for cooperation across party lines.

Historian Julie Gottlieb of Sheffield University is an expert in the area of Conservative women. Her recent edited essay collection Rethinking Right-Wing Women explains that women on the right have always been there, we just never paid them enough attention; Julie likened them to an “elephant in the room”. Both historians and journalists, she argues, have tended to overlook these figures as they go in search of more attractive foremothers, radical women who feel they have represented their cause and history. Although Julie makes the point that you can study Conservative women without sharing their political outlook and ideology, she finds that right-wing women are harder to understand, and can therefore offer an interesting challenge.

“The idea for the book came around the time of Margaret Thatcher’s death in 2013, when British people sent the song 'Ding Dong the Witch Is Dead' back into the UK charts,” explains Julie. “I was struck but not surprised by this very visceral response, and I started to think about what people were reacting against, why feeling was so incredibly polarised about Thatcher’s legacy and how gender comes into that.” She gives me examples: Thatcher has often been described as a “man in a woman’s body” and actively distanced herself from women’s issues and causes.

Although Thatcher is our most famous woman on the right, there have been many others we’ve heard little about, Julie points out. After fighting to win women’s partial suffrage in 1918, suffragette leader Emmeline Pankhurst joined the Conservative Party and became a prospective parliamentary candidate shortly before her death in 1928; other suffragettes moved even further to the right and joined the British fascist movement in the 1930s. According to Julie, 25% of the membership of the British Union of Fascists was female, a striking figure when we remember how fascists were explicit about wanting to return women to the home and reversing the gains of the feminist movement, which they saw as decadent and bourgeois.

The feminist writer Andrea Dworkin portrayed women on the right in America as having little agency, but Julie warns that this is a simplification: "There’s a lot of choice involved and a lot of self-styling, it’s not all just the 'blue rinse brigade'" (meaning elderly women with conservative views). One such example is Nancy Astor, Britain’s first female MP to take her seat, in 1919 (an Astor100 centenary campaign is currently being planned for next year). Astor was an American, a Conservative, married to the British Lord Astor. “She emerged as a strong voice for women’s rights between the wars,” says Julie, and held her seat until 1945, during which time she was joined by other women. Astor “became a figurehead and a celebrity, belying expectation in many ways; she was a complex figure, hated by Winston Churchill, seeking Anglo-German friendship even when the Nazis were in power. She wasn’t just another backbench MP.”

While women have always been on the right, then, Julie agrees that we are reaching what feels like a “critical mass”. Given the history, the existence of women on the right should not come as a surprise, “but what is striking is the number of women in leadership positions on the right, and that it’s not seen as a problem at the electorate level or within these parties themselves in terms of their projection of their identities,” says the historian. “The point of view of the right has been traditionally advocating quite an anti-feminist or even overtly misogynistic set of policies and values, but right now most right-wing and far-right parties don’t see any inherent contradiction between female leadership and a rearguard xenophobic platform.”

Could it be the feminist movement itself that’s paved the way for this change? Julie agrees it’s likely. She adds that, while in the past, left- and right-wing brands of feminism might have looked different, today the gap may be closing. The main strand of feminism for women in the Conservative Party, says Julie, has traditionally meant standing up for women to perform their national duty and believing in the idea that no woman should be excluded from citizenship on the basis of their gender (in the first part of the 20th century, Lady Londonderry used this language, as did Thelma Cazalet-Keir, Mavis Tate, and Nancy Astor to some extent, Julie adds). However, today, the pay gap and childcare are cross-party issues, as is combating FGM. Having more women in parliament also seems important to women in parties on the left and the right (see the aforementioned Women2Win and campaigns like Momentum and 50:50 Parliament).

Julie believes that a lot of women on the right are making themselves more visible and talking about their identities as women due to a kind of “newborn feminism” that is a product of their experiences. “I think what has really united women in parliament recently is the attack on women, the abuse of women in public life and on social media. And if they are LGBT or ethnic minority women in public life, of course it can be even worse. That’s created this new sense of sisterhood and solidarity.” Julie compares this to the way in which the threat of Nazism united women across party lines in the 1930s: “They had a common enemy, a racist, misogynistic anti-democratic fascist enemy.”

Still, we need to be careful, Julie warns. “I think there’s a default we have that if a woman puts themselves forward in public life, she must be a feminist. But that is not the case; the most prominent example of that was Thatcher herself, who was hostile to feminism and hostile to the feminist movement and the label, even if she paid some lip service to the suffragettes,” she continues. “Feminism is its own ideology rooted in a progressive tradition usually around ideas of gender equality and social justice. I wouldn’t say that’s entirely incompatible with Conservatism but it is incompatible with fascism, and therefore women further to the right.”

So what about Theresa May, our right-wing self-identified feminist woman in power? “I think her self-identification as a feminist is genuine, I don't think she’s an opportunist in this regard,” Julie responds. “The point is that we’re surprised by it, and it’s because the only precedent we have is Thatcher, who counterintuitively went against a feminist legacy. May is what we should expect, rather than the other way around!”

To be a real feminist, you need to put your money where your mouth is – “deeds not words” as the suffragettes put it. Former Conservative Prime Minister David Cameron won “the Mumsnet vote” with his promises for gender equality in the 2015 general election, and while he fulfilled some of these promises, like shared parental leave and boosting the number of women in parliament, Tory austerity has still disproportionately affected the lives of women, particularly poorer women and women with disabilities. Domestic violence shelters for women have closed, the housing crisis has displaced young mums, and women across Britain are living in period poverty. If Theresa May truly is a feminist, the question that remains is what will she do about it?

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The housing crisis is one of the biggest issues facing young people in the UK, so much so that many of us are putting our lives on hold – living in the familial home for longer, staying in unhappy relationships, stalling our careers and delaying starting families – because we can't afford to rent, let alone buy a property. At the same time, the country is afflicted by an epidemic of loneliness among the 3.6 million older people who live on their own, often in flats and houses too large for their needs.

There is, however, a potential solution to these twin crises, which more cash-strapped, trustworthy young people may want to consider. While some millennials are finding new ways to get on the property ladder, and embracing the more affordable lifestyles enabled by communal living, property guardianship and even au pairing in big cities like London, there is another way, which has the potential to enrich your quality of life as well as your pocket: homesharing with an elderly homeowner.

Homeshare schemes involve a (usually younger) homesharer staying with a (typically elderly) householder for minimal rent in return for spending a specified number of hours per week doing household chores such as cooking, DIY, laundry, gardening, helping out with electronics and shopping. Novus Homeshare, one of the many schemes currently operating in the UK, is a charity that has helped 300 people find a housemate so far, including a growing number of people in their 20s and 30s. Nearly 200 people in this age group have applied since January 2017.

The scheme requires homesharers do 10 hours of chores a week in return for a room and shared use of the householder's facilities. They also have to pay a monthly fee (£199.34) and a one-off £100 fee to be matched with a householder, who, the scheme promises, shares similar interests and hobbies. The charity says the scheme has the potential to cut the cost of living in London by up to 80% and in return, the householder gets weekly support, overnight security, guaranteed companionship and (hopefully) friendship, the importance of which cannot be overstated when you consider the detrimental impact of loneliness among the elderly.

One pair of women for whom the arrangement has so far proven successful is 82-year-old retiree Zebunessa and 25-year-old Poppy Cholerton, an actor and after-school kids' club instructor, who have been living together since February. Refinery29 met the pair in Zebunessa's cosy flat in Streatham, south London. From the moment we were welcomed into their warm home, the pair's primary shared interest was clear: chatting and making each other laugh.

"Do you remember the other day when you got that towel stuck on your back?" Poppy asks Granny Zeb affectionately. "That was hilarious. She was like, ‘I can't find my towel anywhere'. It was so funny," she says in hysterics.

You might expect this playfulness from a biological grandmother and granddaughter and it's something Poppy values immensely: "On the first night she told me, 'I think you can call me Granny', and I nearly died. I only have one grandparent, my grandpa, and I’ve never really been that close with him, and my other grandparents like my grandma and nanny aren’t alive anymore, so Zebunessa is this role now. It’s like having another family member."

Hey guys, this is me and my new housemate Zeb-aka my new adopted granny. She told me on our first night together I could call her granny if i'd like, so I do. She is 81 years old, from Bangladesh and her full name is Zebunessa (ornament of the woman kind)-we laughed a lot about this, she does possess some ornamental properties I must admit. She likes bananas (boarder line addicted), drinking tea out of a bowl 50% of the time, talking to me about my valentines plans with my 'boyfriend' and being warm, she dislikes sour things, Trump (don't get her started), being cold and feeling old. I have been with her for a week today and honestly from the bottom of my heart I am so glad I found her. When I read on her profile "loves talking to people and only goes out when somebody takes her" I knew she was the one I needed to scoop up! I discovered her after my sister tagged me in a Facebook post about homesharing. I looked into it and through Novus Homeshare found Zeb. If you want to make your heart explode (the good way) please consider homesharing, it means the difference between the mundane day to day for them and a bit of spice in their life. This pic is us in Prezzo, I drove her there for lunch today and had a hella lotta pizza, we had a lovely time. Please try your best to make time for your parents, grandparents or friends who are old/alone/anyone who needs some company-it's so important to have someone around to wake up to in the morning, talk to you when you are lonely, step on your toes in the kitchen and force kisses on you when you're still half asleep. She.Is.The.Cutest. 💕💕💕#novushomeshare #homeshare #respectyourelders #grannyzeb #prezzo #love

A post shared by Poppy Cholerton (@poppycholerton) on Feb 12, 2018 at 11:43am PST

Poppy, who is originally from the West Midlands and studied biomedical sciences at Reading University before turning to acting, first heard about homesharing when her sister tagged her in a Facebook post. "I was looking for a house and I didn’t know how I could afford to live in London with an unpredictable acting job." When she looked further into the scheme, she was attracted by the prospect of helping someone else while simultaneously enriching her own life. "It’s so sad to think about all the elderly people living on their own, so [homesharing] is really nice. I love my adopted Granny Zeb."

Not everyone [my age] will get this type of company.

Another of Zebunessa and Poppy's biggest shared passions is food. The pair enjoy eating south Asian cuisine together, including curries made by Poppy, who is vegan, and samosas from Zebunessa's two daughters, who frequently drop off homemade Bangladeshi meals for their mother, who emigrated to the UK from the country in 1967. Until February, Zebunessa had been living alone, ever since her husband died suddenly in 1994, which was an increasing source of worry for her daughters. So they decided to sign her up for the scheme. "I didn’t like the idea at all [at first]," says Zebunessa, "but they said ‘Mum, it's for our benefit, you are doing this'."

Luckily, Poppy has won her over and Zebunessa is now glad she opened up her home to a "young, lively" millennial, particularly as she rarely sees her eight grandchildren, some of whom work abroad and are "always busy". After just a few months, the pair already seem to know what makes the other tick and are nurturing their special relationship in the most heartwarming ways.

It’s granny Zeb’s 82nd Birthday today. I gave her a book signed by Monty Don done through a wonderful friend and a lot of driving around the country. He is her gardening idol and slight crush so said she is over the moon and that his wife would be jealous! Watch out Sarah Don! 👵🏼❤️#grannyzeb #montydon #happybirthday

A post shared by Poppy Cholerton (@poppycholerton) on Feb 26, 2018 at 1:09am PST

"Poppy gave me this book," says Zebunessa, gesturing to a signed book by TV presenter and face of the BBC's Gardeners' World, Monty Don, which her surrogate granddaughter presented to her recently. "She’s so sensitive and thoughtful. She saw that I’m very fond of Monty Don and she bought this book and she got Monty Don to sign it for my birthday. I was so surprised. Not everyone [my age] will get this type of company."

They also take pleasure in talking about "deep, philosophical topics" like religion and spirituality, which Poppy says she has learned a lot about from Zebunessa, who is Muslim. "You’re good at teaching me about the world," Poppy tells Granny Zeb, who has inspirational quotes on her fridges and often spouts aphorisms around the house. "You often say, ‘It's nice to be important, but more important to be nice', and you always say, ‘Oh what a wonderful world’ when you look at something nice or when it's sunny." Zebunessa's ability to find happiness and appreciation in the little things, even when she is housebound most days, has rubbed off on the 25-year-old.

I'd definitely recommend it to anyone because it’s so fulfilling. It’s given me a lot of happiness and compassion.

Homesharing isn't something one should sign up to without properly considering the potential downsides, however. Poppy says that while she doesn't feel "under pressure" being responsible for someone else's security and wellbeing, she does sometimes worry about Zebunessa if she's not at home with her. "If I’m out too much in the day, I start thinking I should go back, or I'll let her know I'm going to be back late so she doesn't worry about me.

"The most difficult thing is that I’m never quite sure if I'm doing the right thing – whether it's enough or if you don't like something I'm doing," Poppy continues, addressing Zebunessa directly. "I hope I'm doing it right but I don't always know if I am."

Poppy's responsibilities have also affected her social life, albeit minimally. She doesn't mind that she's not allowed to invite people over to Zebunessa's flat – "It's not necessary and Granny Zeb would feel uncomfortable" – or that the programme inhibits her from staying out late as often as she might otherwise. "I worry if I stay out and then in the morning, if I stayed at a friend's house, I come back really early," she says.

But Poppy is clearly a committed, responsible and trustworthy young person who is already loyal to Zebunessa and her needs after just a few months. These are all qualities she believes are necessary for anyone thinking about applying to share an elderly person's home. "You have to be a certain type of person, but I'd definitely recommend it to anyone because it’s so fulfilling. It’s given me a lot of happiness and compassion," she says. "It’s very good for the soul."

While homesharing isn't for everyone in need of an affordable way to live in the capital, and certainly isn't a sustainable solution to the crises in housing and social care (in the worst scenarios you could find yourself out of your depth and performing tasks you weren't expecting), it's something to consider if you're willing to take care of someone who may be able to pay you back in wisdom – and laughs – as well as a cheap room.

"A lot of people these days forget about older generations, but it's so important not to let them be forgotten when they’re so hilarious. You can learn so much," Poppy says, before addressing her surrogate granny. "You have so much knowledge on things that I don’t even know. The other day when I did some clearing out, I found a dried-up Rose of Jericho plant, it’s like this desert tumbleweed, that Granny Zeb bought off the internet. I was like, 'What is this?'" she laughs, before they both start spouting off about plants and their religious meanings and lose me completely.

To find out more about Novus Homeshare visit www.novus-homeshare.org.uk

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A post shared by Harley Viera-Newton (@harleyvnewton) on Jan 13, 2018 at 7:43am PST

London-born, New York-based designer and DJ Harley Viera-Newton has forged a career out of dressing our favourite women in hyper feminine silk frocks. Think Kate Bosworth in a '50s yellow printed tea dress, Suki Waterhouse in a white and red slip with matching neckerchief, and Taylor Hill in a Riviera-worthy green tie-waisted number. Since 2016, her vintage-inspired brand aesthetic has become instantly recognisable, and now we're being treated to a line of shoes to go with her ditsy prints and ladylike cuts.

Collaborating with shoe brand Butterfly Twists, Viera-Newton has created three styles of shoe just in time for spring. The Carla is a platform espadrille in the designer's signature gingham, complete with a sweet ribbon ankle tie; the Charlotte is a classic pastel ballet pump in nude, bubblegum pink, and sky blue; and the Olivia is a mesh ballet pump in red and black with embroidered hearts and a capped toe.

Ahead of the collection launch, we caught up with Harley to see how she'd wear the line, when she discovered her personal style, and the pieces she buys on repeat.

What was your inspiration for the collaboration?

The idea behind the collaboration was to add my personal HVN twist to existing Butterfly Twist silhouettes. I chose styles that I think can become summer staples in your closet. You don’t have to sacrifice comfort for style, which is key. These shoes are so comfortable you can run around in them all day.

How would you style the shoes this season?

I think the Charlotte flats are great paired with airy summer dresses. You can pair the pink or blue ballet flats with dresses in corresponding colours, or you can opt for the more subtle pair that go with absolutely everything. And I love the gingham paired with denim, especially denim skirts or overalls.

How would you sum up your own label?

A line of dresses with classic silhouettes updated in playful, conversational prints. The goal was to create timeless but fun, wearable dresses in luxurious fabrics that can live in your closet forever.

How would you describe your personal style?

Vintage-inspired!

A post shared by Harley Viera-Newton (@harleyvnewton) on Jan 25, 2018 at 6:16pm PST

When did you know you'd found it?

I think I discovered what I look and feel best in after I graduated from college around the age of 21. I had a lot of fun over the years experimenting with fashion and figuring out what worked, and more importantly, what didn’t. You quickly learn what clothes feel like a second skin, and then that becomes your personal style.

Who inspires your style?

My mother is my forever style icon. She has the most enviable closet, and always manages to look so chic and put-together. She always adds the perfect accessory to pull her outfits together. Every single detail has been considered, but she still looks so effortless.

A post shared by Harley Viera-Newton (@harleyvnewton) on Sep 17, 2017 at 9:02am PDT

You have a hyper feminine aesthetic – where does that come from?

I think that probably comes from my mother too, she is also a dress fanatic like me. Since a young age I’ve always gravitated towards playful, girly prints. I’ve been a sucker for a gingham print since I was a toddler!

Which items do you buy on repeat?

Dresses, vintage tees from my favorite bands, and hoop earrings.

What's your favourite trend this season?

Clear bags! I’m obsessed with the Maryam Nassir Zadeh pink one.

Which are your go-to brands?

Valentino, Miu Miu, and Dolce & Gabbana; Levi's denim, Topshop, and Champion.

Butterfly Twists x Harley Viera-Newton are available now, priced from £50 to £75

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These days, there's so much skincare information out there that the consumer has become the expert. Beauty fanatics know their retinol from their vitamin C, their hyaluronic acid from their PHAs, and yet it can be hard to cut through the white noise and distinguish fact from fiction. In a world where brands are built on reviews and Instagram likes, finding what will suit your skin can be confusing. The ability to look past the PR schtick and have an open conversation with fellow beauty lovers is only ever a good thing, but sometimes a dermatologist's science-backed advice is the only way to get to the crux of a skincare issue.

That's why Dr Anjali Mahto, one of the UK's leading practitioners, has today published a book called The Skincare Bible. "One thing that has really struck me with the advent of social media over the last five to 10 years is that there is so much conflicting information for those wanting advice about their skin from both a medical and beauty point of view," she explains. "More and more, people turn to the internet as their first port of call for information and one thing I was noticing in my clinics as a result of this was the amount of time, effort and money being wasted by people on products that weren’t going to work. The Skincare Bible was an opportunity to provide quality information grounded in science, based on my role as a consultant dermatologist."

Her book (tag line: "Your No-Nonsense Guide To Great Skin") covers everything from finding your ideal everyday routine to how to tackle specific concerns like acne, rosacea, age spots and dark eye circles. It's a thorough but easy to read guide that will be relevant to anyone of any age who's interested in skincare. Answering more niche questions like "Are there any circumstances where a blood test is useful for acne?" and providing step-by-step regimes under "The Lazy Girl's Guide To Anti-Ageing Skincare", there's nothing Mahto doesn't cover.

Ahead of the book's launch, we asked the consultant, writer and dermatologist about our biggest skincare misconceptions, her clients' most common concerns, and at-home vs. professional treatments.

How did you end up working in skincare?

I struggled a lot with my own skin as a teenager. My first dip into skincare was probably similar to a lot of other people. I spent hours browsing the aisles of Boots and Superdrug, looking for a miracle face wash and spot treatments for my cystic acne. After most of my teenage years with my skin getting worse not better, I eventually went on the drug Roaccutane, which at the time literally changed my life. My skin was spot-free for the first time as a teenager, just before I went to university.

I studied medicine and also got a degree in pharmacology from Cardiff University and knew fairly early on that I was interested in dermatology. My acne came back over the years and I also suffered with a number of other skin issues (eczema, urticaria, polymorphic light eruption) and specialising in skin seemed like an obvious thing to do. I found that I understood it not just from a medical perspective but also from the point of view of a patient. Having to take medicines or use creams and the significant impact that had on my daily routine, as well as my visible skin conditions affecting how I felt when I looked in the mirror, all led to my career choice.

I qualified in 2004 before deciding to apply to specialise in dermatology. I got a post in London and have now been a consultant for over five years and my practice is based in Harley Street and Chelsea.

I remain sceptical that we need to layer so many products onto our skin

How has the skincare industry changed since you first started out?

There are a number of things that are very different from my days as a teenager in the early 1990s. The sheer volume of products on the market is the biggest one – I remember just having Clean & Clear and Clearasil for my spots! Trends have changed too – skincare routines have become so much more complicated and multistep. I remain sceptical that we need to layer so many products onto our skin! We have become much more aware of the importance of sunscreen use for preventing premature skin ageing. There has been a drive towards skincare labelled “natural” or “organic” as wellness has gained popularity – again, not something I think is necessarily a good thing. It leads to the misconception that these products are somehow safer or better than synthetic ones.

Skincare has become more democratic and consumer-friendly. As a trained professional, what's your view on this?

The beauty industry needs to sell, so it is in its benefit to be more consumer-friendly. Using influencers to promote or sell a new face cream or beauty product is the new normal, but we need to remember that often money exchanges hands for this. One of the problems this leads to is getting genuine, evidence-based advice. Most beauty products overstate or oversell the benefits they can provide.

There's an idea that skincare needs to be complicated or expensive to be genuinely worthwhile

What's the biggest misconception people have about skincare?

There is an idea that skincare needs to be complicated or expensive to be genuinely worthwhile. This crops up over and over again, talking to patients, family, friends and acquaintances. It doesn't. Cheaper products can work just as well as expensive ones and we don't need to be using complex routines in the morning or evening.

What's the biggest skincare concern your clients come to you with, and why is this?

The top reasons I see patients are for acne, pigmentation, facial redness and prevention of skin ageing. These are all incredibly common problems faced by nearly all of us at different stages in our life and often require the right skincare combined with medical prescriptions, and occasionally laser or injectable treatments. Being able to see one individual that can provide all of these things rather than chopping and changing practitioners is much better for the patient and treatment of their skin. It means I have a relationship of trust with my patients and continuity of their care.

In your opinion, can at-home skincare ever be as good as professional treatments?

For those people that don’t have any specific skin problems and are blessed with “normal” skin, most basic home skincare such as moisturisers will be adequate. However, if there is a problem with the skin then home skincare as a general rule will work for mild concerns but will never be as effective as clinic-based treatments. The same goes for those interested in reducing skin ageing. At-home skincare is not as good as professional treatments. The simplest reason for this is that clinic-based treatments are stronger than what can be sold to the general public. I see people on a daily basis in my clinic that have spent a fortune on skincare which simply is not going to work despite what the packaging says.

Sunscreen and retinol are here to stay

What are you most excited about in skincare right now?

Brands like The Ordinary make me happy (I don't have any financial ties with them) – the products contain active ingredients at good concentrations with a very reasonable price point. I’m not going to use any trendy buzzwords surrounding skincare as I suspect that is all they will be – trends and fads that will come and go! Sunscreen and retinol, though, are here to stay!

What does the future of skincare look like?

The way skincare is going, I think we will continue to see an explosion of more and more new “pseudoscience” products – growth factors, stem cells, microbiome manipulation, DNA testing for skincare. While the science behind these sounds plausible and exciting, we need to turn to the actual medical evidence at hand and seek the advice of a good cosmetic scientist to really prove they work. Ingredients in a lab test tube in isolation do not necessarily act in the same way as when applied to human skin in the context of a cream or serum. I think we should always maintain a healthy dose of scepticism!

The Skincare Bible by Anjali Mahto is out today, published by Penguin Life

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Wednesday night was the deadline for UK companies (with more than 250 employees) to report their gender pay gaps – and the results aren't pretty.

Men earn more than women in nearly 80% of UK companies, with the median pay disparity among them standing at 9.8%, according to a BBC analysis of the data.

Just 8% of companies reported having no gender pay gap, while 14% of companies pay their female employees more than their male counterparts, the data suggests.

The sectors with the biggest pay gaps are the construction industry and finance and insurance, as well as the female-dominated field of education, reported the Guardian.

However, not all eligible companies bothered to file their data, with the Equality and Human Rights Commission (EHRC) estimating that as many as 1,500 ignored the deadline. "We're obviously pleased with the rate of reporting, but it is the law, it's not an option," the EHRC's chief executive, Rebecca Hilsenrath, told the BBC. "It is the right thing to do, and we will be enforcing against all those organisations which failed to meet the deadline."

Many companies have also sought advice on the from specialist consultants on how they could legally report a more favourable picture of pay inequality within their company, according to a recent Channel 4 documentary.

But of the companies that did submit their data, these are some of the worst offenders, based on the disparity between the median hourly rate between male and female staff.

The 10 UK companies with the biggest gender pay gaps

1) NWN Media (85.2%)
2) Millwall Holdings PLC (80%)
3) GoToDoc (77%)
4) Boux Avenue lingerie group (75.7%)
5) Fusion People (73.3%)
6) Aaron Services (73%)
7) Malling Health (73%)
8) Ryanair (71.8%)
9) Connells Survey and Valuation (71%)
10) Fosse Healthcare (69.8%)

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If you're not sold on the idea of naming your child after a '90s pop culture icon or giving them a gender-neutral moniker, two of the most popular baby name trends of the year so far, then let us introduce you to the latest – and definitely the strangest – potential source of baby-name inspiration of 2018.

According to parenting website BabyCentre, mums and dads-to-be shouldn't be above scouring the IKEA catalogue. "Naming your baby after IKEA furniture might seem ridiculous at first glance, but don’t dismiss the idea!" writer LucyBC urged in a recent blog post.

"IKEA is known for the charming Scandinavian names it gives its products and many work surprisingly well as baby names." Some are even gender neutral, she says, and could work equally well for a baby girl or boy, so you can kill two baby name trends with one stone. How handy.

The most eligible IKEA-inspired baby names, according to BabyCentre

• Malm
• Tarva
• Stefan
• Ivar
• Tobias
• Stig
• Franklin
• Ingo
• Fredde
• Sommar
• Norna
• Cilla
• Malinda
• Elly
• Henrika
• Johanne
• Mata
• Mydal

If none of these appeal, you could even name your sprog after a piece of baby paraphernalia from the store. Opting for a baby Lättsam (baby bath), Lilla (potty) or Gonatt (cot) would save both time and energy and really, er, set him or her apart from the crowd.

If that idea doesn't take your fancy, why not go full-on millennial and look towards the brand's new OMEDELBAR wellness collection for inspiration? Baby Hjärtelig, anyone?

While there's no data to suggest how many – if any – new parents would consider naming the apple of their eye after a swivel chair (Bleckberget) or set of kitchen utensils (Direkt), if the popularity of other Scandinavian names – and all things Scandi, for that matter – is anything to go by, there's a good chance it's something people might actually do. And who are we to judge?

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Update (Apr. 5, 2018): Well, the shit has officially hit the fan at Deciem. Over the past several days, and after months of increasingly erratic behaviour, co-founder and CEO Brandon Truaxe has reportedly fired the company's entire U.S. team, including its sole U.S.-based PR executive; announced plans to open 10 new NYC-based stores in the next few months; called out an article published in the Sunday Times two years ago, suggesting that the magazine fire "the sloppy, careless editor who made me partake in that hideous photo and then mashed up so many wrong 'facts' on paper"; posted an ill-advised, unauthorised photo of a homeless man sitting outside Deciem's Fifth Avenue store; attacked a (former) fan who questioned that decision in the comments and shared a screenshot of her personal information in a now-deleted post, then apologised and, according to Racked, offered her $20,000 in products.

It's been a whirlwind, to say the least — and Truaxe's most recent Instagram post, shared to both the Deciem account and his personal feed less than an hour before this update was published, could be the nail in the coffin for many of the brand's once-loyal followers. The photo itself is a screenshot of a headline on a website called Cosmetics Business that reads, "Deciem founder Brandon Truaxe accused of 'Trump-style social' and 'bullying consumers.'" And what follows alongside the image is an extensive, convoluted rant by Truaxe that begins by calling the comparison "an insult to any President of any country to compare him or her to a small, growing entrepreneur who is a citizen of another country (Canada)" and ends with the demand to "respect [Trump] as the President of a powerful nation and don’t compare me with him." Trauxe continues, "Your comparison would make both of us, and anybody intelligent, angry." He tags Trump's official Instagram account in both the screenshot and the caption.

Hello @cosmeticsbusiness and the person who is quoted in your headline: It is always an insult to any President of any country to compare him or her to a small, growing entrepreneur who is a citizen of another country (Canada). Any President, including @realdonaldtrump, is working on much more complex issues that affect billions of people in the United States of America and around the world than I (@btruaxe) will ever have to face in my lifetime. I am very simply building a very simple beauty business that happens to be successful because of the love and support our kind followers, or rather our kind observers, have shown me and my team by caring for us on here and by buying our good, affordable products. Whether you agree or disagree with some or all thoughts of @realdonaldtrump, please respect him as the President of a powerful nation and don’t compare me with him. Your comparison would make both of us, and anybody intelligent, angry. Please respect Presidents of countries and founders of businesses in the same way that you would respect your family, your friends, your colleagues and our collective world at large. 💙🦋 -Brandon

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Apr 5, 2018 at 7:17am PDT

The backlash has been swift and strong. Hundreds of the account's followers have taken to the comments, calling Truaxe everything from "messy, misguided, and ignorant" to "a hot ass mess" and to say that they will no longer support the company. It's certainly a low point for the brand — and unlikely to be the last we hear of Truaxe's divisive views.

Update (Feb. 22, 2018): Following several weeks of speculation about the state of the company under co-founder and CEO Brandon Truaxe, Racked reported this morning (after receiving a tip) that Deciem's co-CEO, Nicola Kilner, has been ousted from her role. The publication reached out to Kilner for confirmation via text message, to which she replied, "Sadly yes. I’m too heartbroken to talk about it at the moment."

Racked also reported being tipped that the company's CFO, Stephen Kaplan, had resigned. A PR representative for Deciem would not confirm nor deny either departure, but Truaxe himself emailed the following statement to Racked: "I have terminated employment of several people at DECIEM who do not subscribe to my peaceful values. I have also cc’d Estée Lauder’s management on here. I hope you’re well and smiling."

We've reached out to Deciem's PR team for comment, and will update this post when we hear back.

This story was originally published on February 14, 2018.

There is a fine line between madness and genius — and it's one that Brandon Truaxe, the co-founder and CEO of Deciem, appears to be toeing right now.

Over the past several weeks, the brains behind the self-described "abnormal beauty company" that gave us Kim Kardashian's favourite under-£10 retinol and earned a Refinery29 Beauty Innovator Award nomination has been accused of insulting (and later publicly apologising to) a competitor; cutting the company's marketing team in order to seize control of its social-media accounts himself after a dodgy near-hacking incident; announcing the discontinuation of one of the company's lines without first alerting the collaborator who lent his name to the project; alienating fans who voiced concern over this behaviour and allegations of racism, by blocking them or telling them they need more followers; and posting a photograph of a gored sheep.

And all of this has gone down on the company's official Instagram account, a feed once populated with professionally-styled product photos and the usual brand updates. Truaxe's eccentric proclivities have been part of Deciem's DNA from the get-go, helping to shape it as an unfiltered presence in a heavily sugarcoated industry. But even the most loyal acolytes of the network of brands including NIOD and The Ordinary are starting to ask questions of a founder whose face appears on the company's website right next to the statement, "THE FOUNDER IS SCREWED UP ! "

The words in this video mean more to me than to anyone. I will talk to you beautiful people on our social channels from now on. I'll maintain an email subscription list and you can subscribe to it by simply sending an empty email to b@deciem.com. I'll share my thoughts that relate more to life than DECIEM on my own Instagram feed @btruaxe. We are all humans. We are not consumers, races, genders or sexualities. 🌎 Our social team won't respond to any comments on this post because I will respond to all of them personally. Please ask any order or product questions on another post or via DM so that I can commit time to this post. ❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jan 24, 2018 at 9:01am PST

The first sign of something out of the ordinary came on January 24, when a visibly emotional Truaxe posted a video of himself speaking directly to the camera, telling followers that he had trouble sleeping the night before because he couldn't stop thinking about the "beautiful emotions and comments" they had shared on a previous post. "You shared those beautiful emotions because that post wasn't from a business to consumers, that post was from a human to other humans." He went on to say that he had "cancelled" all of the company's marketing plans and strategies, and would be communicating personally on its social channels going forward.

Since then, Truaxe has posted a series of personal videos and captions to the Deciem Instagram. Some have since been deleted — namely, a rambling text post declaring that he was killing the Esho sub-brand, which, by all accounts, he shared to the feed before speaking with Dr. Esho himself. A response from the cosmetic surgeon addressing the news was posted on Facebook shortly thereafter, saying, "While I am disappointed to have not been told prior to the public announcement on Deciem's social media that my line is being discontinued, I do believe that as one door closes another opens."

❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jan 30, 2018 at 11:54am PST

Despite the controversial business dealings, some of Deciem's followers are pleased with Truaxe's radical, raw transparency, applauding him for being "honest" and "real." And as for those who aren't? Truaxe made his stance on that very clear in a video posted a few days ago. "From now on, we're going to be deleting any negative comments, unless it's constructive and useful criticism," he told the camera. "Despite my respect for you, you continue to be disrespectful on this account, so let me just remind you kindly that I've never deleted a post before because I wanted to be respectful to you but now I'm going to start changing things because I founded Deciem, so our social account is actually my property."

Even if you do support a CEO who is outspoken to a fault, it's natural that there be some backlash to what some are seeing as erratic behavior, but Truaxe has taken it one step further: He's since proceeded to respond to sceptical fans in kind. In a now-deleted interaction (screenshotted by Affinity), one user, @supermormongirl, commented on a post to ask, "Brandon, are you okay??" Truaxe replied, "@supermormongirl Yes but you don’t seem so well. Please use Modulating Glucosides when it’s out. Goodbye."

❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Feb 13, 2018 at 2:57am PST

The conversation sparked alarm that he was implying that the commenter use an upcoming skin-bleaching product to lighten her dark complexion. After hundreds of comments imploring Truaxe to apologise and explain himself, he responded in the caption of a photo that shows him outstretching his hand toward the horns of an antelope. "Please don't worry. I'm peaceful and will do all that needs to be done to make DECIEM stronger. Side note: NIOD's upcoming Modulating Glucosides calms things down and does not 'bleach' the skin. I'm sorry that I may have caused confusion about its function."

But confusion is far from the only thing Truaxe is causing: The drama has incited serious concern not only from the people who spend money on products he helped to develop, but from people who know him personally. That includes Dr. Esho, who commented from his authorised Instagram account to say that while he "has a right to be mad" in the wake of his brand's cancellation, from a "[doctor's] perspective," the person we're seeing on Instagram is "different" from the one he knows. "I'm not going to put labels but something is not right." Truaxe told The Cut via Deciem's PR spokesperson, Dakota Kate Isaacs, "I’m in a happy place and am ignoring anyone who is unhappy about it. Loving people will see me and Deciem for who we are."

Fans can only speculate what might be going on behind-the-scenes with Truaxe, and at Deciem HQ, but it certainly is making some who have used The Ordinary's products second-guess what has been seen as a breath of fresh air in the beauty industry. In Reddit's beauty communities, which are at least partly to thank for the company's success in the first place, the conversation has turned to the reality of a post-Deciem world. SkincareAddiction savants are already culling lists of alternatives to the company's best-loved products.

Because, at the end of the day, Truaxe is a person running a business with millions of eyes on it and an investment from Estée Lauder — no matter how many times he declares that he is no longer the company's CEO but rather simply a "worker," as his LinkedIn profile now reads. Transparency is a refreshing thing, but at some point, you have to draw a line. Possibly before you post a blurry picture of a dead sheep to Instagram.

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During any low point in your life, it's important to have a good circle of family and friends that you can rely on — and that's even more true if you're struggling with your mental health.

If you're going through depression, you may already be getting help from a mental health professional, but having a solid support system is important, too.

Jamie Justus, LCSW, a therapist based in Austin, says that even if you have people you can rely on, asking for help is hard because unfortunately, there's still a stigma around having a mental health condition and needing help.

"They may worry about being experienced as a burden, perceived as weak, or that others will see the illness of depression instead of the person," she says.

Not only can reaching out make people feel vulnerable, Deborah Serani, PsyD, a psychologist in Smithtown, NY, says that sometimes depression itself prevents people from asking for help. Depression can cause people to be fatigued and to isolate themselves, she says, which makes it even harder to talk to people.

"They just don't have the wherewithal to reach out," Dr. Serani says.

As daunting as it may seem, sharing how you feel with someone close to you could be a big step towards recovery. Read on for our expert-backed advice on how to reach out to people when you're at a low point. While these tips aren't meant to be comprehensive, hopefully they'll help you heal.

If you are experiencing depression and need support, please call Mind on 0300 123 3393.

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An Idaho Republican vying to become the next lieutenant governor in the state believes that punishing women with the death penalty would reduce abortions in the U.S.

State Sen. Bob Nonini first made the comments during a candidate forum hosted by the conservative Christian podcast CrossPolitic. The Republican said: "There should be no abortion and anyone who has an abortion should pay."

Moderators followed-up, asking him whether he supported the death penalty as a form of punishment for women who had an abortion, in the event that was allowed by the law. Nonini nodded in agreement, saying he would support that "based on the case law." He later confirmed his stance with The Associated Press.

But after the inevitable backlash ensued, Nonini backtracked his comments, saying in a statement: "Prosecutions have always been focused on the abortionist. There is no way a woman would go to jail let alone face the death penalty. The statute alone, the threat of prosecution, would dramatically reduce abortion. That is my goal."

His comments are an outlier in the pro-life movement. When in March 2016 President Donald Trump, then a candidate, said "there has to be some form of punishment" for women who had an abortion, pro-life groups distanced themselves from him.

"No pro-lifer would ever want to punish a woman who has chosen abortion. This is against the very nature of what we are about," Jeanne Mancini, President of the March for Life Education and Defence Fund, said at the time.

But that hasn't stopped lawmakers from trying to criminalise abortion. Last month, Republicans in Ohio introduced a bill banning all abortions that would allow criminal charges against both women seeking care and doctors.

Though abortion rates have declined in recent years, the procedure is still common: Research has found that about one in four women in the U.S. will have an abortion by the age of 45.

Someone should ask Nonini how in the world seeking to criminalize and execute women is being "pro-life."

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Social media is now a legitimate way of getting cast in a major fashion campaigns. “Twitter, do ya thing,” is a call-to-action of sorts, boosting certain images or campaigns to viral status and earning aspiring models exclusive contracts with Prada or cameos in Cardi B’s latest music video in the process. Or, in the case of Vivian Eyo-Ephraim, a supportive fan base in the form of ASOS shoppers.

THIS IS WHAT I WANT TO SEE!!!!! @ASOS 😍😩🙌🏽😍😩🙌🏽😍😩🙌🏽 pic.twitter.com/hkOB3TnQiU

— Grace 🦋 (@GraceFVictory) March 29, 2018

Ephraim is a 20-year-old from Nigeria currently living in Greenwich, England. She’s studying Media Communications at the University of East London, and developed a sudden passion for modelling after "a conversation I had with my mum and sister,” she tells Refinery29. Before her career took off, she worked as an extra on Hoff De Record with David Hasselhoff, as well as hundreds of other TV shows on ITV and Channel 5. But after applying to a model search competition on Star Now, Ephraim signed with Bridge models in September 2017. Her one goal for 2018 was to work for a major British retailer. And thanks to Twitter, she didn't just meet her goal — she was heavily praised and celebrated for it.

Customers immediately took to Twitter to applaud ASOS for photographing the dark-skinned plus-size model in a yellow bikini (you can buy the top and bottom here). “I had no idea it would go viral, but I’m so grateful and excited that so many people all over the world are supporting me,” she says. “I hope the industry sees this and makes a more positive direction in terms of inclusiveness for plus and curve models.”

When asked how she felt about people calling her the first dark-skinned plus model in the body diversity movement, Ephraim said: “It’s quite shocking that people are saying that, only because there are thousands of other black plus-size models out there. More representation is something that needs to be worked on if people still feel this way.” In February, Ashley Graham echoed this sentiment, calling for more plus-size models of colour on the runway.

Man of the Matchh @asos X @bridgemodels 👊🏾💛 Thank you ALLLL so much for the messages, the likes, the comments, the retweets, everything!!! I’m truly appreciative, shocked, excited & cannot wait to represent more women & make everyone even more proud❤️ #CELEBRATEMYSIZE

A post shared by Vivian Eyo-Ephraim🥀 (@vivss_x) on Mar 29, 2018 at 7:53am PDT

For Ephraim, the most important thing is about having a public platform is to help “people feel confident and celebrate themselves and their amazing bodies.” Especially because going viral isn't easy. “As a model you are putting yourself out there, so it's easy for [criticism] to feel personal. But you need to view yourself as your brand,” she says. “It’s very competitive and understand. Before you go into it, be honest and ask yourself: Are you prepared for both the lows and the highs?” Still, it's thanks to people who have come before her, like La'Tecia Thomas, that Ephraim feels like she can change the narrative to what a model — plus-size or not — looks like.

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Anyone who's single, or has been recently, will know that meeting people through dating apps is a double-edged sword. It may be easier than ever to connect with random hotties you'd never otherwise meet, but without necessarily having any mutual connections, it's far more difficult to gauge whether they're genuinely a decent human being. Without a character reference, you're shooting in the dark.

If this struggle is real for you, you may be interested in a feature launched by dating app Badoo, which has over 380 million users worldwide. The new 'Friends of Friends' tool promises to make it easier to be introduced to that smoking single pal of your friend who you've hitherto been too shy to make a move on.

It allows you to easily discover and scroll through your Facebook friends' Badoo profiles, as well as (crucially) their friends' Badoo profiles. If you match with a friend of a friend, you can then chat to or video call them directly.

While other dating apps, including Tinder and Bumble, currently show your mutual Facebook friends with someone when you're presented with their profile, they don't bring together all your Facebook connections' dating profiles in one place.

It would be good if dating apps used twitter instead of Facebook. "Mutual friends include @BarackObama, @Ibra_official and @DebraMessing." Great, set me up with THAT guy!!

— Jessie wants to take your guns away Losch❄️ (@JessieLosch) April 2, 2018

For some people, the idea of being easily discoverable to their Facebook connections on a dating app may be a step too far – especially as many of those "friends" will be nothing more than acquaintances or people they've never even met. (The idea of a former colleague or estranged ex partner being able to read your dating-app bio and scroll through your selfies might make you cringe.)

When someone you're dating is a randomer who you have no connection to, they could be anyone.

The tool does, however, have the potential to make others feel more secure as they navigate the murky world of dating apps, and could even embolden them to reach out to people they wouldn't otherwise have the courage to talk out to. According to Badoo, having a mutual connection immediately puts singletons at ease, with 67% of the 10,000 users surveyed on the app saying they'd be more likely to strike up a conversation with someone with whom they shared a mutual friend.

Charlotte, 27, who is currently dating someone she was introduced to by a friend, says hooking up with friends of friends is great and she'd consider using Badoo's tool in future. "You'd know they're going to be a decent person, even if they might not be the right one for you," she tells Refinery29. "When someone you're dating is a randomer who you have no connection to, they could be anyone. That's not to say it doesn't sometimes work, but it's nice to have that initial comfort and thing in common."

Knowing who someone's friends are gives you "a better idea of who they really are", she adds. "Obviously it can have the opposite effect if your mutual acquaintances are people that you don't get on with," she adds.

Kate, 35, also likes the idea. "I love the friends of friends idea," she says. "Sometimes if you tell a friend you think their friend is hot, they get weird about it. They don’t want to set you up in case things get more weird – maybe you get on really well and they feel sidelined. But with this, you can elbow that friend out of the way and get on with it. The potential for things to get weird is still there, but that’s dating for you."

Darren, 26, dated a guy introduced to him by an ex-boyfriend earlier this year – "I fully recognise it was a weird situation" – and while it didn't work out, he'd consider doing something similar again. "The fact my friend already knew him make me more comfortable because I knew he was at least a well-adjusted person."

The conversation flowed all the better for the pair having a mutual connection, he adds. "We ended on good terms and I’d always rather date a mutual friend in future. It’s important to gather intel and get receipts so I would definitely ask mutual friends about potential baes."

The friends-of-friends arrangement hasn't worked out well for 32-year-old Saskia, however, who once matched with someone who knew her younger brother on Tinder (who she could see was a mutual Facebook friend). "That was my opening line – 'Hey, how do you know my brother?' – and he never replied," although she admits that maybe having a family member as a mutual connection is a step too far.

Saskia hasn't discounted the importance of mutual connections in meeting a significant other, though, particularly with dating apps. "I'd definitely be more likely to swipe right on someone who was friends with a friend – but only if they were a relatively close friend. But if we're talking the kind of Facebook friend you met in the student union bar seven years ago and haven't seen since, then no."

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Warning: This interview contains mild spoilers for Blockers.

Leslie Mann, John Cena, and Ike Barinholtz may be getting top billing for Blockers, but Geraldine Viswanathan is the film's undeniable breakout star.The 22-year-old Australian actress, who plays John Cena's sporty daughter Kayla, carries some of the movie's funniest scenes with an expressiveness and enthusiasm that makes you want to jump into the screen and party with her.

Kay Cannon 's comedy about a group of teenagers who make a pact to have sex on prom night, and their parents' attempt to stop that from happening, is unusual in many ways: It's an R-rated comedy about young women, directed by a woman; it features a biracial family without making a big deal out of it; and, most strikingly, it's a mainstream representation of a positive attitude towards teenage female sexual choice.

"I want to go to prom, get drunk, get potted up on weed, and lose my goddamn virginity," Kayla says at the outset of the action. And though not all those things end up coming true (though I won't spoil which ones do), the journey there is all the more entertaining for its mishaps.

Refinery29 caught up with Viswanathan over the phone to chat about oral sex, female friendships, and what it's like to play John Cena's daughter.

Refinery29: This whole movie, but your character especially, is very different from what we're used to seeing from teenage girls. What drew you to the story?

Geraldine Viswanathan: "It was refreshing! I feel like I’d seen so many American movies about virginity or prom night, coming of age stories, but none of them have been from young women's perspectives. In high school stories, and especially in terms of virginity loss, it’s always the guy creeping on girls. The girls are an object to them, and it’s never reversed. And I rarely see the truth of how young women talk to each other. Me and my friends talk about sex all the time! It’s a big part of adulthood. I really wish I had a movie like this, which explores that, and shows you how it can be, and that it’s a personal choice, and that respect and communication is the bottom line. And also, that parents can just chill out a little bit."

Your character has this great scene where she makes sure to consent to sex before she starts drinking. How do you feel like this movie fits into the current conversations about consent and the #MeToo movement?

"Kay Cannon especially was very aware of the delicacy of the subject matter, and how she was really pioneering this thing. It was a big conversation: Yeah, my character lets loose and does drugs, and drinks alcohol and all that. But consent needs to be abundantly clear. I feel like it sets a really nice example. This movie is funny, and I think comedy is the perfect vehicle for the feminist message because it’s just fun to watch, and relatable. I love the way the men respond and act in these situations, as well. They’re good examples of being respectful to us — as soon as my character is like, ‘Eh, I don’t feel like this is right,’ [Miles’ Robbins’ character] is like, ‘Oh, that is so fine. Let’s just hang out and get to know each other better.’

"Teenagers are really just figuring out what’s okay, and what isn’t, and movies like American Pie, and really broad comedies that are very much male-centred, I really don’t feel like they lead by example really well, for girls or boys. This movie strikes a nice balance of that."

Your character asks for oral sex from a teenage boy, which is something I’ve never seen happen in a teen comedy. What was your reaction when you read the script?

"'That’s fucking awesome!' Sex is such a huge thing; it can take place in so many ways. But I thought that was the perfect way to go for Kayla. One of them goes all the way, one of them is like, ‘I don’t want to do this with a guy at all,’ and Kayla’s like, ‘I did something that was really fun!’ A nice precursor to the next thing."

How much input did you have over the character? Were there specific details that you made your own?

"When I first read the script, Kayla was very much the jock. She was very sports-oriented, and I thought that was super funny, and interesting, but I myself am extremely unfit and non-sporty. And I’m Australian, so I know nothing about baseball. But I can relate to being competitive, and having a bit of a masculine energy, and being aggressive about things. And then I just had fun with it — she’s such a fun character, and it was really cool to be the party girl."

And it’s rare to see a teenage girl be assertive, without also being labeled a bitch.

"That’s so true. I feel like being John Cena’s daughter makes you a certain way. You go hard or you go home. You don’t beat around the bush. I really liked that about her."

You and the other girls had such great chemistry. Did you have time to bond off set?

"We did, pretty naturally. We were living in the same hotel — Gideon [Adlon] lived across the hall from me. So we would just knock on each other’s doors on the weekend, and said, ‘Let’s do everything.’ We were shooting in Atlanta, and it was really like camp. We would do little weekend trips away, we did karaoke, we had this bowling place that we loved, and we would play board games in our hotel rooms, and we got extremely close. It was really hard to leave that movie. It was a very special experience, and we’re still super close.

"It’s crazy because we didn’t even have chemistry reads together. We really met in rehearsals, a couple of days before we started shooting. Kay really just knew that it would work. And it did."

Do you think this would have been a different movie if a man had directed it?

"One hundred percent. I don’t think this movie would be what it is if a man directed it. Even just in practical terms of being on set, and feeling comfortable saying things, and doing certain things. Especially, this is my first movie in the [U.S.], so it was so imperative that we felt comfortable, and open and free, with our director, and Kay totally facilitated that. [She] had a big input in the story, in the script, in the way things were executed because the script is still written by two men, who are awesome, but if you’re writing a story about three young women, then you need the perspective of someone who’s been there and can relate. It was extremely important that it was Kay. She would tell stories about her high school experience, and it made it all the more real and grounded."

What do you hope women take away from the movie?

"I hope that they can kick back and enjoy watching a really funny movie, where the female characters are free to be just as silly and flawed as male characters in comedies. I hope that they think about their time in high school, and their core female friendships. And I hope that young girls that watch it, who are thinking about losing their virginity, or going to prom, or dealing with that kind of stuff, I hope they enjoy watching three young girls who are just true to themselves and go on this journey of discovery together. And I hope they know that it’s a personal choice! And that there should be absolutely zero pressure to do anything."

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